A collection of material that I created in-house for Abena North America, Inc., a subsidiary of the Danish and eco-friendly healthcare manufacturer, Abena.
Abena Advanced Wound Care Catalog
8.5” x 11”, 20-page catalog
From conception to mass printing, I was responsible for every step of the process while creating Abena’s Advanced Wound Care Catalog, which showcases their surgical-grade products. I worked closely with our Chief Commercial Officer and product manufacturers in China to develop copy, diagrams, and charts. The product renderings (shown below) were crafted from scratch in Illustrator while referencing the physical products.
Abena Incontinence Catalog
8.5” x 11” 56-page catalog
Working in collaboration with another designer and other departments within Abena, this catalog was created to describe our adult healthcare product line. I helped create the page layouts, product renderings, copy, graphic assets, and prepared the file for mass production.
Abena B2B Sell Sheets
8.5” x 11” product flyers
Individual sell sheets I created for each adult healthcare product range - wound care and incontinence. Throughout the creation process, I worked closely with our Sales Team, to ensure consumer needs were met, and our headquarters in Denmark for messaging consistency, while adhering to third-party certification regulations.
Abena B2C Customized Marketing Material
8.5” x 11” product flyers / 6” x 4” coupon
Material created with the end-consumer in mind. Designs were focused on sending clear messages to consumers about the benefits of Abena’s products while also making it easy to access them.
Abena Display Stand
71” x 28” x 16” display stand
This display stand was built to hold different product combinations, depending on the retailer’s or event’s needs. During the design process, I worked with our vendor to create a structure that could be viewed from all angles (even the back), to allow flexibility of placement within stores. For a seamless setup process, I digitally illustrated instructions that accompanied each stand.
Retractable Banners for Distributors
33” x 81” banners
Custom banners created for Abena’s business client to be used at events and product trials.